Speaker Bruce Morton on Employer Branding [SIG Conference, Jan 26]

January 16, 2012 By Erik Karff

Outsourcing and Employer Branding:  How do you get the best of both worlds?

How do you attract the ever growing number of Contingent Workers to your organization?  Creating a definitive employer brand to attract temp / contract staff to supplement your permanent workforce is key in today’s market. Join CMO Bruce Morton, at SIG's Toronto Innovation Forum, January 26th, as he explains ways you can create an innovative and captivating brand that will help you engage with this increasingly important cohort. He'll also look at eays to define how contractors can find out what the current needs and open assignments are, and tips on how to stay connected with resources after they have completed an assignment.  Finally, through proper branding, Bruce will explain how to demonstate “what is in it for them” and contingent staff will gain by spending time within your company.

 3 Learning Points:

  • How to create an effective and consistent brand for contingent staffing
  • Define how contractors find out what the current need/open assignments are
  • How to stay connected with resources after the assignment has been completed

Toronto Innovation Forum
January 26
9am to 5:30pm
TELUS Building
25 York Street, 3rd floor
Toronto, Canada M5J 2V5

 

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